Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment-Reference-Cited by-同舟云学术

Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment

Published:1993-07 Issue:4 Volume:10 Page:321-332
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Pratkanis Anthony R.,Greenwald Anthony G.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference30 articles.

1. Advertising Research Foundation (1956). A study of printed advertising rating methods. New York: Advertising Research Foundation.

2. In search of reliable persuasion effects: II. Associative interference and persistence of persuasion in a message-dense environment.

3. The Role of Involvement in Attention and Comprehension Processes

4. & (1973). Consumer decisions and information use. In & (Eds.), Consumer behavior: Theoretical sources (pp. 385–415). Englewood Cliffs, NJ: Prentice-Hall.

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