Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence-Reference-Cited by-同舟云学术

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Published:2020-12-15 Issue:3 Volume:38 Page:416-430
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Zogaj Adnan¹,Tscheulin Dieter K.¹,Olk Stephan¹

Affiliation:

1. Department of Marketing and Health Care Management University of Freiburg Freiburg im Breisgau Germany

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21439

Reference85 articles.

1. Cognitive antecedents and affective consequences of customers’ self-concept in brand management

2. Self-congruence, functional congruence, and destination choice

3. Antecedents and consequences of self-congruity: replication and extension

4. Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

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