Development of hybrid fuzzy multi‐criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories-Reference-Cited by-同舟云学术

Development of hybrid fuzzy multi‐criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories

Published:2021-05-26 Issue:1 Volume:43 Page:241-261
ISSN:0143-6570
Container-title:Managerial and Decision Economics
language:en
Short-container-title:Manage Decis Econ

Author:

Tang Jia‐Wei¹,Chen Chih‐Jou¹,Tsai Pei‐Hsuan¹

Affiliation:

1. Department of Marketing and Logistics Management National Penghu University of Science and Technology Magong City Taiwan

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mde.3381

Reference75 articles.

1. Modeling agility of supply chain

2. The role of incentives and communication in strategic alliances: an experimental investigation

3. The sharing economy and the future of the hotel industry: Transaction cost theory and platform economics

4. Outsourcing information system functions: An organization economics perspective

5. The internationalization of hospitality firms: factors influencing a franchise decision‐making process

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