Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands-Reference-Cited by-同舟云学术

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Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands

Published:2018-09-27 Issue:12 Volume:35 Page:902-912
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Pham Mélanie¹,Valette-Florence Pierre²³,Vigneron Franck⁴

Affiliation:

1. Frontiers, Newell Rubbermaid & EPFL; Quartier Innovation; Lausanne Switzerland

2. Grenoble IAE; Université Grenoble Alpes; Grenoble France

3. Cergam EA 4225; Aix-Marseille University; Marseille France

4. David Nazarian College of Business & Economics, Marketing Department, California State University Northridge (CSUN); Northridge California

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21143/fullpdf

Reference92 articles.

1. Opinions and social pressure;Asch;Scientific American,1955

2. 2016 Luxury goods worldwide market study spring 2016: The rise of the borderless consumer Report

3. Belk , R. 1984

4. Developmental recognition of consumption symbolism;Belk;Journal of Consumer Research,1982

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