Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops-Reference-Cited by-同舟云学术

Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops

Published:2022-08-12 Issue:12 Volume:35 Page:879-892
ISSN:0894-3214
Container-title:Packaging Technology and Science
language:en
Short-container-title:Packag Technol Sci

Author:

Jakomin Eva¹,Novak Iris¹,Štefanič Jasmina¹,Toroš Jani²^ORCID,Elesini Urška Stanković¹^ORCID

Affiliation:

1. Department of Textiles, Graphic Arts and Design, Faculty of Natural Sciences and Engineering University of Ljubljana Ljubljana Slovenia

2. Innovative Management Institute Ljubljana Slovenia

Publisher

Wiley

Subject

Mechanical Engineering,General Materials Science,General Chemistry

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/pts.2684

Reference49 articles.

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2. How can the sales of green products in the Brazilian supply chain be increased?

3. Green Marketing as the Source of the Competitive Advantage of the Business

4. Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

5. Green Packaging Market Size Share & Trends Analysis Report By Type (Recycled Content Reusable Degradable) By Application (Food & Beverages Healthcare) By Region And Segment Forecasts. Grand View Research Inc. 2020–2027. 2020. 139 p.

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