Understanding older consumers through cognitive age and the list of values: A U.K.-based perspective

Author:

Sudbury Lynn,Simcock Peter

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference133 articles.

1. Correlates of satisfaction among the elderly;Adams;The Gerontologist,1971

2. The older or aging consumers in the UK: Are they really that different?;Ahmad;International Journal of Market Research,2002

3. Barak, B. (1979). Cognitive reference age among the elderly: A new concept for market-ing. Unpublished Ph.D. dissertation, The City University of New York.

4. Cognitive age: A new multidimensional approach to measuring age identity;Barak;International Journal of Aging and Human Development,1987

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