1. On the construction of a multi-stage, multi-person business game;Bellman;Operations Research,1957
2. Business models outside the core: Lessons learned from success and failure;Bertels;Research-Technology Management,2015
3. Why the lean startup changes everything;Blank;Harvard Business Review,2013a
4. Blank , S. 2013b An MVP is not a cheaper product, it's about smart learning http://steveblank.com/2013/07/22/an-mvp-is-not-a-cheaper-product-its-about-smart-learning/