Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Author:

Roehm Michelle,Tybout Alice M.

Publisher

John Wiley & Sons, Inc.

Reference16 articles.

1. Consumer response to negative publicity: The moderating role of commitment;Ahluwalia;Journal of Marketing Research,2000

2. Culpable control and the psychology of blame;Alicke;Psychological Bulletin,2000

3. Regulatory focus theory: Implications for the study of emotions at work;Brockner;Organizational Behavior and Human Decision Processes,2001

4. The psychology of compensatory and retributive justice;Darley;Personality and Social Psychology Review,2003

5. Theorizing in social psychology;Deutsch;Personality and Social Psychology Bulletin,1976

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