Consumer willingness to pay for improved drinking water in District Buner

Abstract

AbstractThis study investigates households' willingness to pay (WTP) for better water systems, clean water availability, and water quality in Gadaizi tehsil, District Buner, Pakistan. This research aims to shed light on various aspects of water quality, health impacts, and socioeconomic factors influencing households' ability to pay for superior water services. This research also looks into waterborne infection and water purification methods residents utilize to mitigate the risk of water pollution. Utilizing a mixed‐method approach with a structured questionnaire, data from 62 households were collected. SPSS was used for data analysis. Findings reveal awareness of water contamination issues, primarily attributed to marble industries. Most households use untreated water, boiling, chemicals, or candle filters. Water purification methods are influenced by media exposure and higher income. Common waterborne diseases, such as typhoid and diarrhea, are treated in private hospitals. Consumer WTP for better water systems depends on income, education, and media exposure, in which income has a statistically significant positive effect on WTP for improved water services. Although 76% of households do not use any water purification method. 84% of households are willing to adopt a private sector‐provided system. Importantly, this study highlights the necessity for public health initiatives and a thorough understanding of socioeconomic issues to guide political choices for better water delivery. These insights can inform policies that prioritize public health and ensure better access to clean water for all.