How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture
Author:
Affiliation:
1. London South Bank University, Division of Management, Marketing and People London UK
2. RMIT University, School of Media and Communication Melbourne Victoria Australia
3. University of Stavanger, Faculty of Arts and Education Stavanger Norway
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1833
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