The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior
Author:
Affiliation:
1. Clemson University Clemson South Carolina USA
2. University of Georgia Georgia USA
3. University of Cincinnati Cincinnati Ohio USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21544
Reference56 articles.
1. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
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