The shape effect: Round shapes increase consumers' preference for hedonic foods-Reference-Cited by-同舟云学术

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The shape effect: Round shapes increase consumers' preference for hedonic foods

Published:2021-08-09 Issue:11 Volume:38 Page:2051-2072
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Zhou Shoujiang¹^ORCID,Chen Siwen¹,Li Shan¹^ORCID

Affiliation:

1. Business School Sichuan University Chengdu China

Funder

National Natural Science Foundation of China

China Postdoctoral Science Foundation

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21547

Reference77 articles.

1. Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information

2. Consumers’ Trust in Feelings as Information

3. Humans Prefer Curved Visual Objects

4. Visual elements of subjective preference modulate amygdala activation

5. Measuring the hedonic and utilitarian sources of consumer attitudes

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1. Shape variety of food can boost its visual appeal;Appetite;2024-09

2. The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions;Foods;2024-07-23

3. Users’ reactions to website designs: A neuroimaging study based on evolutionary psychology with a focus on color and button shape;Computers in Human Behavior;2024-06

4. Unique consumption: the impact of busy mindset on preference for angular versus circular shapes;Journal of Product & Brand Management;2024-02-22

5. Development of new frozen food products: The effects of product attributes and marketing factors on sales of frozen cooked rice and dumplings;Journal of Sensory Studies;2024-02

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