Food retailing in developing economies: Review of empirical insights and new directions

Author:

Richards Timothy J.1ORCID,Pasirayi Simba2

Affiliation:

1. Morrison School of Agribusiness, W. P. Carey School of Business Arizona State University Mesa Arizona USA

2. Department of Marketing Salisbury University Salisbury Maryland USA

Abstract

AbstractFood retailing in developing economies has undergone significant transformations over the past three decades. Progressing in three waves across regions like Latin America, Asia, Africa, and beyond, food retailers have transitioned from traditional open markets to modern supermarkets akin to those in more developed economies. In this article, we provide an overview of the structure of food retailing in developing economies and examine the empirical literature that delves into the reasons behind the evolution of retailers in developing countries worldwide, as well as their impact on suppliers and consumers. We propose avenues for future research, building upon an empirical framework that recognizes the consumer‐driven nature of retail evolution and how the structure of retailing develops as an equilibrium outcome within a dynamic, imperfectly competitive environment. In conclusion, we identify significant gaps in the existing empirical literature and shed light on emerging questions that are likely to gain importance in the future. [EconLit Citations: D43, L13, M31].

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

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