Memory and metamemory in everyday settings: Assessing recall, recognition, and naming using car brand logos

Abstract

AbstractPrevious research on incidental memory in everyday settings has shown that frequent exposure to stimuli does not guarantee accurate representation in memory. In two studies, we explored the memory and metamemory of car brand logos using recall (drawing) and recognition tasks (Study 1) or a naming task (Study 2). The results showed that memory accuracy for logos was modest in the recall and recognition tasks; nevertheless, the participants' accuracy in naming the visually displayed car logos was almost perfect. The participants showed overconfidence in their ability to recall and recognize car logos prior to their performance, which was adjusted after completing the recall task. Overconfidence was absent in the naming tasks. These results replicate the modest visual memory and metacognitive adjustments in recall and recognition tasks found in previous studies and contrast with participants' better memory performance and metacognitive adjustments in the naming task.