Author:
Vanhonacker Wilfried R.,Winer Russell S.
Subject
Management of Technology and Innovation,Modelling and Simulation
Reference27 articles.
1. Consumption Experience and Sales Promotion Expenditure
2. A Theory of Rational Random Behavior
3. Theory and Measurement of Consumer Demand, Vols 1 and 2, North-Holland, New York, 1975.
4. The theory of rational random behavior and its application to demand analysis
5. and , Stochastic Models of Buying Behavior, MIT Press, Cambridge, Mass., 1970.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献