Apparel color preferences for different regions in China: The connection to personal values

Author:

Xing Xue1ORCID,Gu Wen2,Liu Xiaogang2

Affiliation:

1. Donghua University, No. 1882 West Yan'an Road; Shanghai 200051 China

2. Shanghai Fashion Design & Value Creation Collaborative Innovation Center, Donghua University, No. 1882 West Yan'an Road; Shanghai 200051 China

Funder

Shanghai Fashion Design & Value Creation Collaborative Innovation Center

Publisher

Wiley

Subject

General Chemical Engineering,General Chemistry,Human Factors and Ergonomics

Reference45 articles.

1. Central fashion industry rise of new forces;Zhi;China Fashion Weekly.,2015

2. Effect of color on fashion fabric image;Choo;Color Res Appl.,2003

3. Cross cultural color comparisons: global marketers beware! Int;Jacobs;Market Rev.,1991

4. Research of the auxiliary decision system of the design of the product color based on the Kansei engineering;Zhang;Appl Mech Materials.,2012

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