The affinity credit card as a fundraising tool for charities-Reference-Cited by-同舟云学术

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The affinity credit card as a fundraising tool for charities

Published:2000-02 Issue:1 Volume:5 Page:11-18
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Cowton Christopher J.,Gunn Christine J.

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference8 articles.

1. Charity affinity credit cards—marketing synergy for both card issuers and charities?

2. Cooperative values: Change and continuity in capital accumulation the case of the British Cooperative Bank

3. Ethical banking: The case of the Co-operative bank

4. Taking the pulse: Ethics and the British Cooperative Bank

5. Affinity Credit Cards: Card Issuer Strategies and Affinity Group Aspirations

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Banking;Finance Ethics;2011-12-13

2. Financing the social economy: a case study of Triodos Bank;International Journal of Nonprofit and Voluntary Sector Marketing;2001-05

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