An entropy model for marketing structure analysis and price decision of new brand-Reference-Cited by-同舟云学术

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An entropy model for marketing structure analysis and price decision of new brand

Published:1986-05 Issue:2 Volume:33 Page:251-260
ISSN:0028-1441
Container-title:Naval Research Logistics Quarterly
language:en
Short-container-title:Naval Research Logistics

Author:

Arizono Ikuo,Ohta Hiroshi

Publisher

Wiley

Subject

General Engineering

Reference6 articles.

1. An Entropy Model of Brand Purchase Behavior

2. A generalization of the entropy model for brand purchase behavior

3. “On the Measure of Information and Entropy,” Proceedings of the 4th Berkeley Symposium on Mathematics, Statistics, and Probability, 1969, pp. 547–561.

4. A Mathematical Theory of Communication

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. On reliability analysis in priority standby redundant systems based on maximum entropy principle;Quality Technology & Quantitative Management;2020-07-30

2. Information Sharing and Security for a Memory Channel Communication Network;Industrial Engineering & Management Systems;2018-09-30

3. A One Parameter Entropy Model for Brand Purchase Behaviour;Journal of Information and Optimization Sciences;1989-09

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