Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under-Reference-Cited by-同舟云学术

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Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under

Published:2010-12-07 Issue:1 Volume:11 Page:60-69
ISSN:1472-3891
Container-title:Journal of Public Affairs
language:en
Short-container-title:J. Publ. Aff.

Author:

Hall Danika Valerie,Jones Sandra Carol,Hoek Janet

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/pa.379/fullpdf

Reference68 articles.

1. Advertising Standards Authority New Zealand 2008 http://www.asa.co.nz

2. Advertising Standards Authority New Zealand 2009 http://www.asa.co.nz

3. Building strong condition brands;Angelmar;Journal of Medical Marketing,2007

4. ANZTPA 2005 http://www.anztpa.org/advert/advmodel.htm

5. Australian Government Department of Health and Ageing 2007 http://www.tga.gov.au/advert/tgac.htm

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1. Was There an Alteration on Consumers Pattern with COVID- 19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior;International Journal of Marketing, Communication and New Media;2023-06-30

2. Recommendations for the ethical conduct of vaccination awareness campaigns by biopharmaceutical companies;Human Vaccines & Immunotherapeutics;2022-01-31

3. Disease awareness or subtle product placement? Orphan diseases featured in the television series “House, M.D.” - a cross-sectional analysis;BMC Medical Ethics;2020-03-14

4. Werbung für Arzneimittel im Internet am Beispiel des Internetauftritts Späterkommen.de;Institutionelle Korruption und Arzneimittelvertrieb;2018-06-20

5. A review of DTCA techniques: Appraising their success and potential impact on medication users;Research in Social and Administrative Pharmacy;2018-03

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