Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance-Reference-Cited by-同舟云学术

Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance

Published:2020-04-29 Issue:8 Volume:37 Page:1068-1081
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark

Author:

Pomirleanu Nadia¹^ORCID,Gustafson Brandon M.²,Bi Sheng³

Affiliation:

1. Marketing and International Business Department, Lee Business SchoolUniversity of Nevada Las Vegas Nevada

2. Department of Marketing, School of Business AdministrationOakland University Rochester Michigan

3. Department of Marketing and International Business, Carson College of BusinessWashington State University Pullman Washington

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21363

Reference118 articles.

1. Adams J. U.(2018).How chocolate and sugary things may prime your brain to want more. Retrieved fromhttps://www.washingtonpost.com/national/health‐science/how‐chocolate‐and‐sugary‐things‐may‐prime‐your‐brain‐to‐want‐more/2018/02/09/4a342af4‐0b4a‐11e8‐8890‐372e2047c935_story.html

2. Taste-Elicited Activity in Facial Muscle Regions in 5–8-Week-Old Infants

3. Baarna. (2013).New Research Explores the Changing Shape of Temptation. Retrieved fromhttps://www.barna.com/research/new‐research‐explores‐the‐changing‐shape‐of‐temptation/

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