Identity motives in charitable giving: Explanations for charity preferences from a global donor survey
Author:
Affiliation:
1. UQ Business SchoolThe University of QueenslandBrisbane Australia
2. School of PsychologyThe University of QueenslandBrisbane Australia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21362
Reference56 articles.
1. Why do people give? The role of identity in giving
2. ACNC. (2020). Australian Charities and Not‐for‐Profits Commission website. Retrieved fromhttps://www.acnc.gov.au
3. Charitable Giving
4. A Literature Review of Empirical Studies of Philanthropy
5. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
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