Can we brand a pandemic? Should we? The case for corona virus, COVID ‐19 or SARS‐CoV ‐2-Reference-Cited by-同舟云学术

Can we brand a pandemic? Should we? The case for corona virus, COVID ‐19 or SARS‐CoV ‐2

Published:2020-11-09 Issue:2 Volume:21 Page:
ISSN:1472-3891
Container-title:Journal of Public Affairs
language:en
Short-container-title:J Public Affairs

Author:

Mogaji Emmanuel¹^ORCID,Nguyen Nguyen Phong²

Affiliation:

1. Department of Marketing, Events and Tourism University of Greenwich London UK

2. School of Accounting University of Economics Ho Chi Minh City Vietnam

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/pa.2546

Reference26 articles.

1. The Coronavirus Spike Protein Is a Class I Virus Fusion Protein: Structural and Functional Characterization of the Fusion Core Complex

2. Public relations aspects of brand attitudes and customer activity

3. The species Severe acute respiratory syndrome-related coronavirus: classifying 2019-nCoV and naming it SARS-CoV-2

4. Harrow V. (2020).COVID‐19: From branding to product innovation. Retrieved fromhttps://www.novagraaf.com/en/insights/covid-19-branding-product-innovation

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