Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking
Author:
Affiliation:
1. Southampton Business School University of Southampton Southampton UK
2. Henley Business School University of Reading Reading UK
3. Birmingham Business School University of Birmingham Birmingham UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2040
Reference67 articles.
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2. Bell C.Walkers Crisps Gary Lineker campaign suffers Twitter sabotage ‐ BBC News. 29 June2021 https://www.bbc.co.uk/news/uk-40047816.
3. Ad Lib: When Customers Create the Ad
4. What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
5. Caillois R.(1961).Man play and games. Translated from the French by Meyer Barash.philpapers.org.https://philpapers.org/rec/CAIMPA-2
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