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Determining the impact of internet channel use on a customer's lifetime

  • Published:2008-01 Issue:3 Volume:22 Page:2-22
  • ISSN:1094-9968
  • Container-title:Journal of Interactive Marketing
  • language:en
  • Short-container-title:Journal of Interactive Marketing

Author:

Boehm Martin

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference105 articles.

1. Tobit models: A survey;Amemiya;Journal of Econometrics,1984

2. Ansari, A., Mela, C., & Neslin, S. (2007). Customer channel migration. Journal of Marketing Research, in press.

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4. Correspondence on the selection of error measures for comparisons among measures;Armstrong;Journal of Forecasting,1995

5. Customer satisfaction cues to support market segmentation and explain switching behavior;Athanassopoulos;Journal of Business Research,2000

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