Stimulus generalization in classical conditioning: An initial investigation and extension
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference58 articles.
1. Consumer Evaluations of Brand Extensions
2. Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
3. A Closer Look at Classical Conditioning
4. Once in contact always in contact: Evaluative conditioning is resistant to extinction
5. Contingency awareness in evaluative conditioning: A case for unaware affective-evaluative learning
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