Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through <scp>trust‐building</scp> and regulation-Reference-Cited by-同舟云学术

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Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation

Published:2022-06-18 Issue:6 Volume:21 Page:1255-1267
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Marth Sarah¹^ORCID,Hartl Barbara²,Penz Elfriede³

Affiliation:

1. Institute of Marketing and Sales University of Applied Sciences Wiener Neustadt Wiener Neustadt Austria

2. Institute for Marketing and Consumer Research Vienna University of Economics and Business Vienna Austria

3. Institute for International Marketing Management Vienna University of Economics and Business Vienna Austria

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2075

Reference72 articles.

1. 9flats. (2022).https://www.9flats.com/de

2. Reputation offsets trust judgments based on social biases among Airbnb users

3. Empirical Identification of Success-Enhancing Web Site Signalsin E-Tailing: An Analysis Base d on Known E-Tailers and the Theory of Reasoned Action

4. Airbnb. (2022).https://www.airbnb.at/

5. Influence of consumers’ perceived risk on consumers’ online purchase intention

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