Affiliation:
1. School of Management Chongqing University of Technology Chongqing China
2. School of Business Southwest University of Political Science and Law Chongqing China
Abstract
AbstractUnder the influence of market demand uncertainty, we discuss the issue of horizontal and vertical demand forecast information‐sharing in a distributive dual‐channel supply chain composed of a manufacturer, a traditional retailer and an online retailer in which both retailers obtain heterogeneous demand information through big data technology. We analyze vertical information‐sharing strategies in the condition that the manufacturer invests in product quality improvement under different horizontal information‐sharing scenarios. We also explore the value of horizontal information‐sharing across different channels through contrastive analysis. And the equilibrium information‐sharing states in different scenarios are conducted.
Funder
National Natural Science Foundation of China
National Office for Philosophy and Social Sciences
Natural Science Foundation Project of Chongqing, Chongqing Science and Technology Commission
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
Cited by
2 articles.
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