The role of individual colour preferences in consumer purchase decisions
Author:
Affiliation:
1. School of DesignUniversity of LeedsLeeds United Kingdom
2. School of Electrical and Electronic EngineeringUniversity of ManchesterManchester United Kingdom
Publisher
Wiley
Subject
General Chemical Engineering,General Chemistry,Human Factors and Ergonomics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/col.22180
Reference33 articles.
1. Consumer decision‐making styles: a multi‐country investigation
2. Packaging and purchase decisions
3. Visual merchandising: a key element in retail industry;Shagal S;Management,2016
4. The impact of product’s packaging color on customers’ buying preferences under time pressure
5. Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions
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