1. Avinash Kaushik Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity(Indianapolis Indiana: Sybex 2010).
2. Javelin Strategy & Research “8TH Annual Card Issuers' Safety Scorecard: Proliferation of Alerts Lead to Quicker Detection Time and Lower Fraud Costs ”June 2012 www.javelinstrategy.com/brochure/254.
3. Javelin Strategy & Research “2012 Identity Fraud Report: Social Media and Mobile Forming the New Fraud Frontier ”February 2012 https://www.javelinstrategy.com/news/1314/92/Identity‐Fraud‐Rose‐13‐Percent‐in‐2011‐Accordingto‐New‐Javelin‐Strategy‐Research‐Report/d pressRoomDetail.
4. Vendor content published by Experian onBankersOnline.com January 5 2009.
5. Sam Grobart and Ian Austen “The BlackBerry Trying to Avoid the Hall of Fallen Giants ”New York Times January 28 2012.