Measuring values using best-worst scaling: The LOV example
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference55 articles.
1. The Measurement of Values in Surveys: A Comparison of Ratings and Rankings
2. Values and Behavior: Strength and Structure of Relations
3. Response Styles in Marketing Research: A Cross-National Investigation
4. Personal values and gift-giving behaviors: A study across cultures
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