Affiliation:
1. Hatay Mustafa Kemal University
2. SELÇUK ÜNİVERSİTESİ
Abstract
This research aimed to determine to what extent the reason for choosing a hospital can be explained by branded doctors. In this study, which was carried out using the general survey model, which is a quantitative research method, 1077 participants were determined from among adults by simple random sampling method and the data were collected online. "Personal Information Form", "Doctor's Branding Scale" and "Hospital Preference Scale" were used in the research. The Physician Branding Scale consists of 12 statements and one dimension, while the Hospital Preference Scale consists of 16 items and one dimension. In addition, the Personal Information Form was used to determine the socio-demographic characteristics of the participants. The obtained data were analyzed with the SPSS program. Since it was determined that the data were normally distributed, t-test, ANOVA, pearson correlation and simple linear regression analyzes were applied in independent groups. As a result of the research, it was determined that the branding of the doctor had a statistically significant and positive effect on the hospital preference. This result shows that the level and frequency of patients' preference for that institution increased with the work of doctors who became branded in institutions.
Publisher
Hacettepe University, Faculty of Economics and Administrative Sciences Department of Health Care Management
Reference50 articles.
1. Akın, M. (2016). İç Sağlık Turizminde Hastane Tercihini Etkileyen Faktörler Üzerine Araştırma: İstanbul Örneği. [Yayınlanmamış Yüksek Lisans Tezi]. Nişantaşı Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.
2. Al-Doghaither, A. H., Abdelrhman, B. M., Saeed, A. W., & Magzoub, M. E. M. A. (2003). Factors influencing patient choice of hospitals in Riyadh, Saudi Arabia. The journal of the Royal Society for the Promotion of Health, 123(2), 105–109. doi:10.1177/146642400312300215
3. Andersen, R. (1995). Revisiting the Behavioral Model and Access to Medical Care:Does it Matter?. Journal of Health and Social Behavior, 36(1), 1–10.
4. Andersen, R., & Newman, J. F. (2005). Societal and individual determinants of medical care utilization in the United States. The Milbank Quarterly, 83(4), 1-15. doi:10.1111/J.1468-0009.2005.00428.X
5. Asığbulmuş, H. (2016). Hasta Memnuniyeti Çerçevesinde Hastane Tercihinde Etkili Olan Faktörler: Isparta İlinde Bir Araştırma. [Yayınlanmamış Yüksek Lisans Tezi]. Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Sağlık Yönetimi Ana Bilim Dalı, Isparta.