Consumer Color Preference in New Guinea Impatiens

Abstract

Potential consumers were surveyed in the spring of 1996 to gain insight into preferences for flower and leaf color in New Guinea impatiens (Impatiens hawkeri Bull.). Survey participants indicated a preference for bright solid colors, and bicolor flowers. The most preferred solid flower colors were red-violet, and red. The least preferred solid flower colors were pink and blush. Potential consumers ranked bicolor flowers over their solid color counterparts. Red and variegated foliage were preferred to solid green. Foliage with solid red upper or lower surfaces were preferred 2:1 over variegated foliage.