Willingness to Pay for Potting Mix Containing Eastern Redcedar Biochar under Alternative Information Sets-Reference-Cited by-同舟云学术

Willingness to Pay for Potting Mix Containing Eastern Redcedar Biochar under Alternative Information Sets

Published:2023-12 Issue:6 Volume:33 Page:554-560
ISSN:1063-0198
Container-title:HortTechnology
language:
Short-container-title:hortte

Author:

Silwal Pratikshya¹,Dunn Bruce L.²,Norwood F. Bailey¹

Affiliation:

1. Department of Agricultural Economics, Oklahoma State University, 421 Agricultural Hall, Stillwater, OK 74078, USA

2. Department of Horticulture and Landscape Architecture, Oklahoma State University, Oklahoma State University, 342 Agricultural Hall, Stillwater, OK 74078, USA

Abstract

Biochar is considered an environmentally friendly potting mix ingredient because it sequesters carbon, and its biomass can be obtained from renewable resources. If the biomass is obtained from the undesirable eastern redcedar (Juniperus virginiana), then it has the additional benefit of helping to curtail its spread and protect natural habitats. If consumers recognize this benefit, then they may be willing to pay a premium for potting mix made from eastern redcedar biochar. This study used an internet survey of potting mix customers to measure the size of this potential premium. The results showed that consumers were willing to pay $2.42/ft3 more for potting mix containing 20% eastern redcedar biochar (by weight). This premium was even larger for respondents who were aware of the weedy nature of eastern redcedar.

Publisher

American Society for Horticultural Science

Subject

Horticulture

Link

https://journals.ashs.org/downloadpdf/journals/horttech/33/6/article-p554.xml

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