STRATEGIC AND CONTRACTUAL DYNAMICS IN FRANCHISE SYSTEMS: AN ANALYSIS ON SPANISH FOOD AND BEVERAGE INDUSTRY

Author:

ARDOĞAN Ahmet Rutkay

Publisher

Ekonomi Isletme Maliye Arastirmalari Dergisi

Reference49 articles.

1. Alon, I. (2001). The Use of Franchising by U.S.-based Retailers. Journal of Small Business Management, 39, 111-122.

2. Altinay, L. (2006). Selecting Partners in an International Franchise Organization. International Journal of Hospitality Management, 25, 108-128.

3. Andrew, W.D., Damitio, J.W., Schmidgall, R.S., (2007). Financial Management for the Hospitality Industry. New Jersey: Pearson Prentice Hall.

4. Bai, C. & Tao, Z. (2001). Contract Mix in Franchising. Journal of Economics and Management Strategy, 9, 85-113.

5. Berkovitz, J. (1999). An Analysis of Contract Provisions in Business Format Franchise Agreements: In John Stanworth, David Purdy (eds.), Proceedings of the 13th Conference of the International Society of Franchising.

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