SUPPLY CHAIN DESIGN: A CASE STUDY IN A PULP AND PAPER COMPANY

Abstract

This paper comprehensively analyzes a company’s supply chain design process in the pulp and paper industry. It focuses on the company’s supply chain strategy, structure, operations, and performance and highlights the challenges and opportunities specific to the industry. The purpose of this case study is to show how effective supply chain design can improve a company’s competitiveness and success. This paper also offers recommendations for improving supply chain design in the pulp and paper industry and other similar industries.