ASSESSMENT OF KNOWLEDGE OF YOUNG USERS AND THEIR VIEWS ON E-MOBILITY

Abstract

The European Union is set to become the world’s first climate-neutral continent in 2050. Achieving such an ambitious goal requires cross-cutting measures in all key sectors of the economy, including transport, which is one of the main sources of emissions in Member States, including Poland. Electromobility is a key instrument for reducing the negative impact of transport on climate and the environment. The current automotive market in Poland, for the most part, is made up of old combustion engine cars. The average age of a passenger car in Poland in 2021 was 14.5 years, 0.2 years more than in 2020. An important point to note is that in 2021, nearly twice as many used cars were imported into Poland as new cars were sold, and this was 11.3% higher than the figure recorded in 2020. At the same time, 48% of the cars were equipped with diesel engines. Thus, it is reasonable to identify the current state of knowledge of e-mobility and its assessment by young consumers (18- to 25-year-olds). How they perceive such vehicles is of great importance. Young buyers are a special group in the automotive market - their purchasing preferences will determine the nature of the car market in the future, including whether it will be zero-emission. Learning about the opinions of young consumers is important. On the one hand, it allows knowledge to be gained about the beliefs, feelings, and level of interest in this type of car and the actions young people want to take regarding purchase and use. On the other hand, knowledge of their attitudes towards electric cars can be the basis for creating more relevant information messages. Such information may also be significant for companies and institutions involved in introducing electric cars to the Polish market and those interested in the issues of new technologies in Poland.