Push and Pull Strategies of Women Entrepreneurs in the Food Processing Sector – A Quantitative ABCD Analysis

Abstract

Purpose: The purpose of this study is to analyze the multifaceted phenomenon of Push and Pull Strategies of Women Entrepreneurship focusing on the Advantages, Benefits, Constraints, and Disadvantages with a particular emphasis on the Food Processing Sector by using the strategic analysis tool under "ABCD analysis framework." The study uses both qualitative and quantitative methods to strategically evaluate the push and pull factors of women entrepreneurs to its four constructs-Advantages, Benefits, Constraints, and Disadvantages. Design: The research study is done to analyze the model in both qualitative and quantitative ways, thereby comprising an ABCD analysis framework that finds the pertinent score weightage allocated to all the important elements under each variable. It evaluates each construct’s overall score through a focus group discussion and empirical data analysis is done to determine the performance of women entrepreneurship in the food processing sector. Findings: Based on the data gathered and analyzed from the focus group, this study found that the women entrepreneurs' push and pull strategies in the food processing sector can be enhanced by applying the strategic model, which also provides a reasonable justification for using the ABCD analytical framework to evaluate different business models, strategies, ideas, or systems. Originality: The study makes extensive use of the ABCD analysis framework to strategically evaluate the push and pull strategy model of how women entrepreneurs combine push and pull factors, revealing how these strategies drive innovation, differentiation, and sustainable growth in the food processing sector. By focusing on gender-specific entrepreneurial choices in this sector, the model adds a unique perspective to existing literature, improving our understanding of how the challenges faced by gender, entrepreneurship, and sector intersect. Paper Type: Research Analysis