E-Application in Awareness Generation of HIV/AIDS at Dakshina Kannada District

Author:

D’Mello Laveena1,B. M Govindaraju2

Affiliation:

1. Senior Lecturer, Social Work Department, Srinivas Institute of Management Studies, Mangalore – 575 001, India

2. Asst. Professor, Dept. of Sociology, Mangalore University, Karnataka, India

Abstract

In Human Immuno-deficiency Virus and Acquired Immuno-Deficiency Syndrome (HIV/AIDS), the HIV virus attacks the immune system, which defends the human body against pathogens. When there is balance against the immune system, the people living with HIV/AIDS (PLHA) become more susceptible to opportunistic infections (OIs). The District of Dakshina Kannada is not exceptional from the above mentioned burning problems of HIV/AIDS infections. Due to its larger rate of national and international migration drastic change in the lifestyle of the people, improvement in industrialization and urbanization directly or indirectly contributing to transmission of virus. In this paper, the researcher had made an attempt to examine the Technology and e-applications, its effects on the people in creating awareness with regard to HIV/AIDS. The researcher’s main aim is to know both the traditional methods and the present Technologies, and its effect in creating awareness and prevention of HIV/AIDS. The target audiences are general public-youth between the age group of 19- 29 years. By adopting field survey and interview researcher collected 25 samples, studied in depth and analyzed them systematically

Publisher

Srinivas University

Reference14 articles.

1. D’Mello Laveena. Govindaraju, B. M. (2014). Health of Urban Women with Respect of HIVInfection: A Case Study in Dakshina Kannada. Change and its Contemporary Social Relevance,National Conference at Srinivas Institute of Management Studies, ISBN No. 978-81-929306-1-9

2. Gregson, S. (2010). HIV decline in Zimbabwe due to reductions in risky sex? Evidence from acomprehensive epidemiological review. International Journal of Epidemiology, 39(5): 1311–1323.

3. Chatterji (1993). HIV Prevention: Bringing Culture into Global Health Communication. Coast press.

4. Jaya Swal Rajendhra (1992). Modernization and youth in India. Rawat Publication, New Delhi.

5. McKee, N.; Bertrand, J.T.; and Becker-Benton, A. (2004). Strategic Communication in HIV/AIDS Epidemics. Sage Publication, New Delhi.

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