Business to Business Relationship in Micro Manufacturing Industry– A Case Study
Author:
Affiliation:
1. Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore, India
2. Research Professor, Institute of Management & Commerce, Srinivas University, Mangalore, India
Abstract
Publisher
Srinivas University
Subject
General Medicine
Reference30 articles.
1. Gil‐Saura, I., Frasquet‐Deltoro, M., & Cervera‐Taulet, A. (2009). The value of B2B relationships. Industrial Management & Data Systems, 109(5), 593 – 609.
2. Bagdoniene, L., & Zilione, R. (2009). Business to Business Relationships: The Variables in the Context of Success. Social Sciences (1392-0758), 66(4), 16-25.
3. Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective. Journal of marketing, 54(3), 68-81.
4. Vieira, A. L., Winklhofer, H., & Ennew, C. T. (2008). Relationship quality: a literature review and research agenda. Journal of Customer Behaviour, 7(4), 269-291.
5. Ministry of Micro, Small and Medium Enterprises: Annual report of 2021-22 retrieved from https://www.msme.gov.in/ updated on 24/05/2023
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