Case Study of Makeover Design Studio – Empowering Women

Abstract

Purpose: Fashion entrepreneurship is considered one of the best models for doing sustainable business today. While meeting the needs of the society it has proved to enable practicability to secure business. This case study focuses on Makeover Design Studio. The case of Makeover Design Studio will be analyzed in how it creates market-based orientations, how the business creates values, and innovativeness in various dimensions of entrepreneurship. Makeover Design Studio, keeping the mission and goodwill of the clients, employees, and women empowerment. The boutique is considered entrepreneurship, market orientation, and employability. It is a legally incorporated design and manufacturing organization in Mangalore. Similar case studies have been studied on women entrepreneurs, to know various women empowerment programs; therefore, it is critical to understand the process followed by Makeover Design Studio. In modern times a family cannot afford to have any of its female members who are non-productive. However, lack of skills and financial paucity lead to women being unemployed. This can be elevated through the interventions of entrepreneurs by giving directions and purpose for their livelihood. Women's Empowerment builds the ability to gain power over oneself and take decisions over one’s life, boosting confidence, self-esteem, and well-being. Hence Makeover Design Studio is involved in various activities such as conducting workshops, demonstrations, seminars, exhibitions, and skill development programs to improve the ability of women. Design/Methodology/ Approach: The approach followed in making this case study is based on the observations of the processes followed, speaking to various participants of the empowerment programs of the organization, the owner, and the program coordinator. Open questions were asked to many of them, either directly or indirectly, involved in the activities are conducted by Makeover Design Studio. Findings/ Results: It has been found out by the study conducted at Makeover Design Studio, that by conducting activities and skill development programs for women, they can be empowered and made into future entrepreneurs. Originality: This is the first attempt to study Makeover Design Studio; as a case study; which was not studied by any academician. Collectively the case study reflects the difference between employed and empowered. The main intention of the case study is to highlight the importance of the holistic and inclusive approach to women's economic empowerment and the provision of services that create enabling equality. Paper Type: Case study to understand the supporting activities conducted by Makeover Design Studio in accordance with the differential needs and priorities.