MÜŞTERİ MEMNUNİYETİ ÖLÇÜM KALİTESİNİ, TERCİH EDİLEN ÖLÇEK DERECESİ NASIL ETKİLER?

Author:

TAVŞAN Nihat,DURAN Cem

Publisher

Sosyal Bilimler Dergisi, Istanbul Ticaret Universitesi

Subject

General Medicine

Reference30 articles.

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3. Anderson, E. W.; Fornell, C.; Lehmann D. R. (1994), "Customer Satisfaction, Market Share, and Profitability: Findings from Sweden," Journal of Marketing, Vol.58(3), pp.53–66

4. Bayuk, M.; Küçük, F. (2014). “Müşteri̇ Tatmi̇ni̇ Ve Müşteri̇ Sadakati̇ İli̇şki̇si̇”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, Vol.(1), pp. 285-292

5. Bolton, R. N.; Lemon, K. N. (1999), "A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction," Journal of Marketing Research, Vol.36, pp.171–186.

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