AN ANALYSIS OF THE EFFECTS OF LOYALTY AND MEASURES FOR CUSTOMERS' PURCHASE AMOUNT IN A DEPARTMENT STORE

Author:

Yamada Hiroki1

Affiliation:

1. Aichi University

Publisher

The Operations Research Society of Japan

Subject

Management Science and Operations Research,General Decision Sciences

Reference34 articles.

1. [1] K. Andou: Beizu Toukei Modering (Asakura publishing, Tokyo, 2011) (in Japanese).

2. [2] M.T. Copeland: Relation of consumers' buying habits of marketing methods. Harvard Business Review, 1 (1923), 282–289.

3. [3] D. Dong, T.M. Schmit, and H. Kaiser: Modeling household purchasing behaviour to analyse beneficial marketing strategies. Applied Economics, 44 (2012), 717–725.

4. [4] P.S. Fader, and J.M. Lattin: Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior. Marketing Science, 12 (1993),304–317.

5. [5] A. Gelman: Inference and Monitoring Convergence. In W.R.Gilks, S.Richardson, and D.J.Spiegelhater (eds.): Marcov chain Monte Carlo in Practice (Chapman & Hall, London, 1996).

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