AN ANALYSIS OF MECHANISM FOR CUSTOMERS' PURCHASE AMOUNT AND NUMBER OF VISITS IN DEPARTMENT STORE

Author:

Yamada Hiroki1,Sato Tadahiko2

Affiliation:

1. Gifu Shotoku Gakuen University

2. University of Tsukuba

Publisher

The Operations Research Society of Japan

Subject

Management Science and Operations Research,General Decision Sciences

Reference34 articles.

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3. [3] T.J. Gilbride, G.M. Allenby, and J.D. Brazell: Models for Heterogeneous Variable Selection. Journal of Marketing Research, 43(2006), 420–430.

4. [4] P.M. Guadagni and J.D.C. Little: A Logit Model of Brand Calibrated on Scanner Data. Marketing Science, 2(1983), 203–238.

5. [5] Y. Hidaka, W. Kim, and G. Akiyama: Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brands loyalty and variety seeking behavior. International Journal of marketing distribution, 2(2018), 37–52.

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1. RELIABILITY OF CREDIT SCORES IN LOAN MANAGEMENT IN A DEVELOPING COUNTRY;Journal of the Operations Research Society of Japan;2023-01-31

2. Joint modeling of effects of customer tier program on customer purchase duration and purchase amount;Journal of Retailing and Consumer Services;2022-05

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