Affiliation:
1. University of Edinburgh
Abstract
In recent years digital populism has emerged in South Korea as a new type of
political behavior, marked by the political use of the internet as both a form of
political participation and an instrument of mobilization. Technological advances
and the diffusion of social media have enabled social polarization, rooted in
post-Asian Financial Crisis neoliberal policies, to take on a new, more intense,
emotional, and radical dimension in the virtual environment. The article examines
a case study of an online conflict over the issue of misogyny in 2015–2016 to reflect
on how a group of online feminists, namely Megalia and its splinter off-shoot
Womad, have used the new media as a terrain for challenging the pervasive
misogyny in Korean society. As the article focuses on the online activists’ strategy
of mirroring, it highlights how the experiences and worldviews of members of
both groups are rooted in identity politics and argues that the understanding
of this online conflict should be embedded in similar global and national socioeconomic processes. Lastly, the case study also identifies some of the challenges
that online feminism has encountered in Korea.
Funder
Academy of Korean Studies
Publisher
The British Association for Korean Studies
Subject
General Social Sciences,General Arts and Humanities
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