The Effects of Employment Motivation of Beauty Majors on Overseas Employment Intention: Focused on the differences between beauty major students and beauty major graduates with work experience

Abstract

The purpose of this study is to examine how employment motivation of beauty majors affects overseas employment intention. For this study, 149 beauty major students and 143 beauty major graduates with work experience were surveyed. The results of this study were as follows: First, there were significant differences between students and graduates with work experience in perception of overseas employment, such as preferred countries for overseas employment (p<.05), reasons for preference (p<.05), information sources of overseas employment programs (p<.001) and preferred time for overseas employment (p<.001). Second, employment motivation of beauty majors consists of five factors: Potential for self-development, reputation of beauty salons, expectation of experience, work-life balance and monetary reward. Third, multiple regression analysis showed that only expectation of experience had a significant effect on overseas employment intention in both beauty major students and graduates with work experience.