The Impact of Covid-19 (Coronavirus) on Consumers’ Behavior towards E-commerce

Abstract

The Covid-19 pandemic has disrupted people's usual lifestyles, and this infectious disease has had a significant and pervasive impact on all facets of human existence. This study investigates how consumers' shopping behaviors have been influenced by the pandemic and how they are utilizing e-commerce to adapt and cope with the challenging circumstances caused by the Covid-19 situation. A conceptual framework and hypotheses have been developed based on the analysis of existing literature and several uniform methods to fulfill the research objectives. The study conducted several statistical analyses, like Confirmatory Factor Analysis (CFA), Cronbach's alpha (CA), composite reliability (CR), average variance extracted (AVE), heterotrait-monotrait (HTMT) ratio, and regression analysis. The result indicates that the pandemic situation influences consumers to use e-commerce to avoid unfavorable situations. As a result, economic benefits have been optimized due to the adoption of e-commerce during the pandemic situation.