Analyzing the development of online training in the field of eSports in Russia-Reference-Cited by-同舟云学术

Analyzing the development of online training in the field of eSports in Russia

Published:2024-03-14 Issue:3 Volume:20 Page:473-489
ISSN:2073-2872
Container-title:National Interests: Priorities and Security
language:
Short-container-title:NIPS

Author:

ASTAF'EVA Ol'ga V.¹^ORCID,GASANOV Ziyad Z.¹

Affiliation:

1. Financial University under Government of Russian Federation

Abstract

Subject. The article considers the spread of digital technologies in the field of education and the sports industry. Objectives. The aim is to analyze various segments of online education, assessment of prospects for the development of eSports in Russia. Methods. The study employs methods of modeling, generalization, and comparative analysis. Results. We performed the segmentation of online education market in the field of eSports. The paper established that the main groups of clients interested in the development of eSports training programs are beginners, "advanced", and professional players, coaches, and amateurs. It is necessary to develop an individual marketing and sales strategy for each group of customers. Conclusions. There is a need to create a special platform that could contribute to the professional training of novice players. The development of online eSports school will meet the growing demand from both enthusiasts and professionals.

Publisher

Publishing House Finance and Credit

Reference7 articles.

1. Astaf'eva O.V., Degtyarenko A.F., Shulaev K.S. [The impact of online learning and distance technologies on the educational process in modern circumstances]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2021, vol. 17, iss. 2, pp. 385–400. (In Russ.) URL: Link

2. Osterwalder A., Pigneur Y. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York, John Wiley & Sons, 2010, 288 p.

3. Fedosov A.Yu., Mnatsakanyan O.L., Eliseeva D.Yu., Eliseeva A.A. [The Russian market of online education for learning foreign languages: Analysis of the current state and key development trends]. International Journal of Open Information Technologies, 2023, vol. 11, no. 7, pp. 137–142. URL: Link (In Russ.)

4. Eliseeva A.A., Fedosov A.Yu., Eliseeva D.Yu., Mnatsakanyan O.L. [Current trends in the development of the Russian online education market of studying foreign languages in the context of the development of domestic and foreign online education]. Informatsionnoe obshchestvo: obrazovanie, nauka, kul'tura i tekhnologii budushchego = Information Society: Education, Science, Culture and Modern Technologies, 2022, no. 6, pp. 73–87. (In Russ.) URL: Link

5. Vol'khin S.N., Vasil'eva T.V., Grebennikova V.M. et al. Sovershenstvovanie kachestva nepreryvnoi professional'noi podgotovki spetsialistov sotsionomicheskogo profilya: monografiya [Improving the quality of continuous professional training of socionomic specialists: a monograph]. Moscow, Perspektiva Publ., 2022, 323 p.