Construction Model of E-Commerce Agricultural Product Online Marketing System Based on Blockchain and Improved Genetic Algorithm

Abstract

To build an agricultural product network marketing system in the era of e-commerce, it is necessary for agricultural product business enterprises or farmers to recognize the benefits of using e-commerce to market agricultural products and face up to its influencing factors and to build a support system, application system, and guarantee system with the support of the government to promote agricultural product e-commerce marketing to obtain healthy development. In this study, we study the construction mode of e-commerce agricultural product online marketing system based on the end of blockchain and improved genetic algorithm. This study adopts the design idea of coalition chain and proposes a multichain agricultural product trading information blockchain application technology including agricultural product trading information chain, user information chain, and agricultural product information chain. The agricultural product information chain provides detailed information of agricultural products and ensures the traceability and non-tamperability of the information. It automatically divides the profits of transactions through smart contracts to improve execution efficiency and reduce transaction costs and finally establishes a transparent, efficient, and applicable blockchain architecture for agricultural product transactions.