Competition Equilibrium Analysis of China’s Luxury Car Market Based on Three-Dimensional Grey Lotka–Volterra Model

Abstract

An enterprise must be able to conduct in-depth analysis of the existing data as the information has certain grey characteristics, if it wants to occupy a dominant position in the fierce market competition. In this paper, a compound three-dimensional grey Lotka–Volterra model is developed to carry out the grey transformation of the original data, so that the data can have better simulation accuracy, and the observation noise of the original data can be reduced. The competitive situation analysis based on the three-dimensional grey Lotka–Volterra model can help enterprises better understand the market situation. This paper takes the luxury brand automobile market in mainland China as an example to conduct a competitive analysis and a balanced development simulation. It can be found that, based on Three Species System Analysis, there is a symbiotic relationship among automobile enterprises and that the three species model can be adopted in analyzing the competition and cooperation among enterprises. Through balanced development of a Symbiotic System Analysis, the results of symbiotic optimization under the achievable equilibrium state of three populations are obtained and they show that the proposed method can be used effectively to conduct the market competition analysis. It is thus of great importance to study the relationships among enterprises as it is helpful for enterprises to make strategic policies.