The Development Path and Data Mining Mode of Rural Tourism under the Background of Big Data

Abstract

With the advent of the era of mass tourism, rural tourism has received increasing attention from tourism-related personnel, such as the wide application of Internet, cloud computing, and big data technology, making it possible to build a development path for rural tourism based on the background of big data. The purpose of this paper is to study the development path and data mining mode analysis of rural tourism under the background of data and propose a clustering integration algorithm. The article gives an overview of the fit relationship between rural tourism and big data. This paper takes the farm tourism data in area A as the research object and through the data analysis of the rural tourism development path using the clustering integration algorithm; it explores the effectiveness of the clustering integration algorithm in the construction of the rural tourism development path. The experimental results show that compared with the traditional rural tourism development model in 2020, the tourism revenue in 2021 will increase by more than 300,000 yuan.